At IndieBrew, the role spanned a wide range of creative projects, including can and box designs, point-of-sale materials, and marketing assets for product releases across three companies. Responsibilities included developing brand identities, promotional products, social media visuals, TV graphics, truck wrap designs, and website support.

Multiple can and box design concepts were delivered monthly, consistently exceeding agency benchmarks for quality and turnaround times. Cohesive marketing collateral—color palettes, typography, iconography, and packaging templates—was created to maintain a unified visual system across all products. PowerPoint templates were also developed to help sales and marketing teams streamline their presentations.

For sports sponsorships, TV graphics and animations were produced for display at State Farm Arena in Atlanta, and Geodis Park in Nashville. Additional work supported campaigns for meaningful causes, including the Giving Kitchen, Surfrider Foundation, KultureCity, Leukemia & Lymphoma Society, and 1% for the Planet.

This dynamic position strengthened skills in Adobe Dimension, rekindled proficiency in After Effects, and provided insight into the beer industry. Collaboration with the sales team deepened understanding of consumer behavior, market dynamics, and the storytelling behind each product release.