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From Label Design to Launch Day

At IndieBrew, my role created can and box designs in addition to point of sale materials for each product release across three companies. The projects expanded also to brand IDs, promotional products, social media, TV graphics, truck wrap designs, and website help.

With up to 5 can designs and up to 5 box design concepts each month, I successfully surpassed expectations in comparison to agency proposals and timelines. Development of brand cohesive guides from color story, font treatment, iconography, to label or box templates was explored and fine-tuned. Also, I provided PowerPoint presentation templates for sales and marketing for each company. With sport sponsorships, I developed TV still graphics and animations for State Farm Arena in Atlanta and Geodis Park in Nashville. Lastly, I enjoyed campaigns with good causes, including proceeds benefitting Giving Kitchen, Surfrider Foundation, Kulture City, Leukemia & Lymphoma Society, and 1% for the Planet.

This was both a very challenging and exciting role, where I learned Adobe Dimension and started to learn about the beer industry. I also got back into using AfterEffects and began using AI applications. I truly enjoyed the storytelling of each new release, the community feel good causes it contributed to, and the journey through conceptual and product development. Lastly, it was very insightful to listen to the sales team experiences in the field.

In Store Pole Toppers

Box Designs


Bearded Iris Brewing's first ever 2022 advent calendar box sold out in a matter of days.

Creative Services

Nicole and I worked together for a little over a year at IndieBrew, while I was Director of Sales/National Accounts. Her eye for design and ability to create incredible graphic art is unmatched. She was always able to provide high quality artwork for anything we needed for our many brands and always had a quick turnaround time. I would highly recommend her as a professional, highly skilled graphic design artist and branding / marketing professional.