At IndieBrew, my role created can and box designs in addition to point of sale materials for each product release across three companies. The projects expanded also to brand IDs, promotional products, social media, TV graphics, truck wrap designs, and website help.

With up to 5 can designs and up to 5 box design concepts each month, I successfully surpassed expectations in comparison to agency proposals and timelines. Development of brand cohesive guides from color story, font treatment, iconography, to label or box templates was explored and fine-tuned. Also, I provided PowerPoint presentation templates for sales and marketing for each company. With sport sponsorships, I developed TV still graphics and animations for State Farm Arena in Atlanta and Geodis Park in Nashville. Lastly, I enjoyed campaigns with good causes, including proceeds benefitting Giving Kitchen, Surfrider Foundation, Kulture City, Leukemia & Lymphoma Society, and 1% for the Planet.

This was both a very challenging and exciting role, where I learned Adobe Dimension and started to learn about the beer industry. I also got back into using AfterEffects and began using AI applications. I truly enjoyed the storytelling of each new release, the community feel good causes it contributed to, and the journey through conceptual and product development. Lastly, it was very insightful to listen to the sales team experiences in the field.