NEON COWBOY

Keep on Truckin'

Tackling large-scale design projects presents unique challenges. Much like trade show graphics, their purpose is to create maximum visual impact across a large, interactive space.

Concept development for this project involved experimenting with water splashes, neon lighting, and fruit elements while establishing the right balance across all truck views. Both dark and light backgrounds were explored, along with variations in messaging for each side. The final approach ensures the neon colors stand out at all hours, capturing attention as the truck travels throughout Nashville.

SCOFFLAW BREWING CO.

High Contrast with Patterns

With a brand style distinctly different from Neon Cowboy, Scofflaw relies on black and white as a foundation, offset by bright pops of color featured in the 12-ounce cans shown here. Following a brand refresh, the timing was ideal to update the truck design, with core beers Basement and POG Basement taking center stage.

Scofflaw Truck Design
Back to Work

Adding Dimension

Adobe Dimension is great for 3D render effects with lighting and surface texture.

Creative Services
  • Concept Development
  • 3D Can Renders
  • Revisions and Exploration
  • Truck Mockups and Final Design